Tourism Blog? Why bother?

What is a blog? A blog is a personal diary and that is what most blog readers want to see; an honest no nonsense commentary on a theme that they have an interest in.  Blogs present an opportunity for all web-users to share their own individual knowledge on a subject or perspective on the world around them.  It’s a way to communicate freely and openly.

 

For small tourism enterprises; a blog provides opportunities for them to increase their profile among current and potential clients.  Indirectly, blogs have proven to be highly ranked among search engines and often attract more unique visitors than there primary business web-site. This experience has been borne out by the novice bloggers that have been recently engaging with the blogosphere and sharing their knowledge through our Talktourism Web2.0 Network.

 

Over the last year or so we on have been advocating new approaches for tourism SME’s (small to medium enterprises) to become active online and promote themselves through various Web2.0 online tools.  Some tourism SME’s have engaged with the new technology with varying degrees of success and most are delighted with the obvious increase in web-traffic which has been generated through their blogging.  To date the increase in web-traffic has not shown significant results in terms of actual bookings, but all the Talktourism bloggers are confident that they will reap rewards in the months and years to come.

 

Tourism blogs are a tool to communicate with the wider general public about the person / the family behind a small tourism business and provide potential tourists with an insight to the experience that they would expect to find when they use those tourism services.  It is a great way to develop relationships with prospective tourists in advance of their decision to make that booking.  It also serves as a way to build brand loyalty and can encourage past guests/tourists to return because they are being kept up-to-date with new facilities, events and activities going on with the tourism enterprise and/or in the wider local area.

 

One of the most important elements of a successful blog, is that it is updated regularly and provides the reader with a reason to return because it continues to interest them.  In order to attract new visitors, it must appear through links to other recognised blogs or websites which complement the blog content.  Another element of attracting new visitors to your blog is to ensure that it has appropriate ‘tags’ which can be picked up by the search engines and these tags should also appear within the content of your blog content.

 

If you want to read more about the Talktourism blogs please see our Blogroll (in right column) and if you find a blog that interests you, please add a link from your own blogroll or website.  The most interesting blogs are those that present themselves in a genuinely honest manner and keep their blog going through regular updating. If you want to start or improve your blogging and attract more potential tourists to your website and ultimately through your door, then I would recommend that you check these blogs our blogroll.  We also would hope that you would let us know what you think? 

 

If you want a no nonsense guide on ‘how to blog’ then this blog is for you.  Another useful resource is the Irish blog awards, which is also an excellent way to find the best of blogs available in Ireland and should be a target for all budding Irish bloggers for 2010. 

 

The Irish Internet Association has prepared a draft paper on ‘Business Blogging’ which I would recommend reviewing if you want to make the best out of your blog!

  

Good luck with the blogging and don’t forget to link with each others blogs and websites! If you have a small to medium tourism enterprise and have recently started blogging, let us know and we would be delighted to add you to our Blogroll.

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Talktourism on National Radio: RTE Radio 1

We had our monthly Talktourism Web2.0 Network workshop in Clones, Co Monaghan on the 11th February ’09.  This network of five small tourism providers have become proficient at using the free Web2.0 tools that are available for the promotion of their rural tourism businesses.  Each network member learns from the others experiences and attempts to use various online tools since our last workshop.

An opportunity was presented that morning when one of our national radio stations announced that they were visiting Cavan Monaghan later today ‘to speak to real people dealing with the economic downturn’. So, never being one to miss an opportunity; I sent an email off to ‘Morning Ireland’ which is a current affairs programme on RTE Radio 1 inviting them along to our workshop. 

I was surprised when I received a call from reporter Cian McCormack reporter with RTE Radio 1 that they would be interested in coming along to meet with the group.  The programme was generally looking how the current economic crisis is impacting on rural Ireland.  Cian interviewed all present, paying particular attention to three of our small tourism providers from Cavan and Monaghan.  I was impressed by the enthusiasm and positive responses from our local tourism entreprenuers.

They left as quick as they came and we all waited with anticipation the following morning to hear our piece on national radio and we can only sum up that we were being too positive!  Unfortunately they did not cover our story as there was more pressing issues with failing banks and general economic doom & gloom…  If you want to read more about this and the views of the web2.0 network visit our Talktourism discussion.

That afternoon our Talktourism Web2.0 Network meeting continued with renewed vigour following the visit from RTE.  Later in the afternoon our two local County Tourism Marketing Officers from Cavan and Monaghan dropped in to find out what we are doing.  They were interested in the activities of the group and it provided all with an opportunity to update online and offline links!

It has become clear to all the members of this network is that the year ahead is going to be tough and the opportunities that exist through various online media, presents a real opportunity for small tourism providers to gain greater access to their potential markets. 

We are interested in hearing how your business dealing with the current economic downturn and what strategies you have put in place to attract more business!  Let us know by commenting here or on www.talktourism.ie

Web2.0 Network Feedback

We had an interesting Web2.0 workshop which commenced with a cup of tea and a delightful homemade ‘yoghurt cake’ made by Catherine… Mmmm and I nearly forgot the homemade traditional Irish scone which preceded the cake.  This was a vital ingredient in making the day a success! Thanks again to Catherine from Fortview house.

We had five participants in the workshop and we focussed on sharing details about each other’s Web2.0 activities since we last met.  One of the learning points was that two of those present have no system of monitoring their website traffic.  We recommended that they use www.statcounter.com which was ably presented by Declan and Geraldine who are both clued in to their own web stats and can identify how much web-traffic that is coming from various social media sites that they are active on.

 

As small tourism businesses, some sites like wikipedia were proving to be too difficult because of the strict monitoring regime present on the site.  All were blogging, although they have a lot to do to make their blog more interactive and interesting. Liz is leading the charge on blogging with www.swallowstudios.wordpress.com which encompasses many of the principles laid down in the Irish Internet Association draft business guidelines on blogging (http://www.socialtext.net/iia-smwg/index.cgi?business_blogging).

 

We had a quick look at the number of inbound links that everyone was getting and we surprised by the level of inbound links that www.fortview.com was getting… 32,200!!! in total.  Congrats Catherine. 

 

 

It was good to see that everyone was giving it a go in terms of interacting with the web and using the various social media tools that are available on the web.  Declan clearly indicated the benefits and drawbacks from many of the social media tools.   It was accepted that it requires time and effort to benefit from this additional web activity and it just does not happen overnight.

 

 

We are going to continue working as a network dedicated to assisting each other’s online promotional efforts in the area of Web2.0.  Each of the Web2.0 Network participants are going to focus on an aspect of their business or a broader local interest activity and we are collectively going to promote each others blogs, websites, videos or whatever other tools are used.

 

 

This will range from Geraldines work with the development of a new website for Killeshandra tourism , Catherines focus on World Rally Ireland, Liz’s focus on promoting the Designer Crafts shop in Monaghan for Christmas to Declan plans to run Monaghans first Bog Snokelling competition.  I can’t wait to hear more and we will keep you informed through Talktourism about all activities.

Web2.0 Network

I am excited about the prospect of our second Web2.0 Network workshop which take place tomorrow afternoon.  I have to be honest, I am depending on the input of the participants of this workshop to make it a worthwhile day. 

Half dozen of Talktourism members from Cavan and Monaghan have met once before in a workshop held in a ICT training suite and facilitated by a professional web-developer/trainer.  I am going to facilitate this workshop and we are basically going to share each others learning from what has and has not worked in attracting greater traffic through to each individuals web-sites.

These talktourism members are all dedicated tourism SME’s and they all have equally progressed significantly on the online environment from a base of little or no knowledge in 2007 to being regular bloggers and proactive users of various social media tools. 

As a facilitator and trainer, the greatest barrier has been the initial fear of ICT and technology generally.  With a little training and confidence building, it is amazing to see the progression that has been made among a group of rural tourism providers.

There is one other element that I forgot to mention; There is a shear determination among these tourism entrepreneurs not only to succeed, but to ensure that the wider tourism businesses from accross Cavan and Monaghan succeed.

I am looking forward to sharing some examples with you here soon.